We examine user behavior patterns and provide an evidence-based UX process using our in-house data analysis tool.
Expertise in User Behavior Data Analysis
We discover meaningful user behavior patterns through optimal analysis methods such as GA-based raw data verification, screen-based heat map analysis, and behavior-based funnel analysis.
Support for Evidence-based Design Processes
We derive objective user models (personas) from data analysis results, providing insights for evidence-based UX strategies and design planning.
Development and Utilization of Data Analysis Tools
We continuously develop our in-house data analysis tool to effectively visualize analysis content to enhance understanding of the data.
Specific Services
Data Driven Persona
Modeling representative user types (personas) based on behavioral patterns discovered through data analysis.
Exploratory Data Analysis
Analyzing data from various perspectives such as data clustering, filtering, and pattern classification to discover usage patterns and insights that aligh with research objectives.
Data Visualization
Conducting appropriate information visualization to effectively understand and interpret data.
