We identify core problems and derive hidden insights. We propose optimal improvement strategies and facilitate user-centric decision.
We understand user experiences from diverse and comprehensive perspectives by utilizing complementary qualitative and quantitative research methods according to research objectives.
We deliver practical product enhancements validated through UX/UI prototyping.
We conduct global market research and user studies through our collaborative network with over 20 UX specialist companies. With a deep understanding of various markets and cultures, we identify new opportunities from users.
Developing evaluation criteria and conducting objective assessments of the usability, efficiency, and satisfaction of actual services.
Conducting qualitative and quantitative user research methods according to research objectives.
Identifying users' core problems by understanding the context and relationships of their service usage experiences.
Implementing comprehensive usability evaluation criteria and testing methods to objectively measure product/prototype performance.
Discovering market trends and identifying opportunities through market, competitor, and desk research.
Partnering with global UX specialist firms to conduct global user research and localization for foreign companies in South Korea.
Conducting annual surveys to regularly track service usability and suggest improvements.